Wednesday, March 17, 2010

Facebooking up to it

Now y'see? There are very few ethnic groups that have their own film/TV musical signature. Relatively few, get right down to it. Got the Italians, got the Asians, and of course we have the American Indians. Dunh dunh dunh dun tuh dunh! This was so people eating their TV dinners in the 1960's watching "Wagon Train" could be alerted yep, the Salisbury Steak is delicious, and that pea/carrot mix is yummy, but the Injuns is coming! I'm undecided whether the French have a musical signature. There is that whole slow accordidan thing. I'm absolutely sure though, one can see the Eiffel Tower from every hotel room in Paris. How do I know that? TV told me so, and the TV never lies!

Rheingold Beer had an interesting marketing concept though. Being NY based, they sought to market the beverage (let's not call it cheap swill; it's more best value for one's inebriation dollar) with a series of ethnic based commercials. Went well until the jealousy monster was awakened. Yeah, one TV ad featured happy Germans in traditional clothing, yukking it up with Rheingold. But then the next ad? Polish folks doing the same. And it was all "What are those Pollocks doing drinking OUR beer?" so you can imagine the whole thing didn't go as expected. Now, an uncredited cultural "blessing" from Rheingold Beer? They did annual beauty contest, thus launching the career of Jinx Falkenburg who went on to found with her husband Tex (total piece of work that guy) the morning TV show format we're all familiar with now.

But on St. Patrick's Day, I must observe? The Irish have a film/TV musical signature, AND they have a breakfast cereal! That's fairly impressive there. Like when was last time you bought a box of 'Geronimo's Cheerios' after all? Nope never! But if you want to send your kids off to school with a belly full of industrial dyes and high fructose corn syrup, perhaps Lucky Charms is your best bet. That leprechaun is pretty stingy though, isn't he? I bet he's a Republican, just saying.

Uhmmm, what was I gonna type about? Oh yeah! Me now on Facebook! This is not going to work out well. I've lived many lives (some there was little honor in) and I will live many more, but some of this stuff meshes less well than a Rheingold beer ad campaign. In 2010 I'm a Christian, dedicated husband, serious engineer, friend to all and judge of nobody. I don't want to hear from a bunch of people who knew me 30 years ago!!! Well, those types are mostly probably either dead or in jail, right?

See? There's a silver lining to every dark cloud!

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